Underwear for Women and Pop Star Endorsement, Does it Push Unit Sales?
With the womens underwear market packed full of an extensive range of underwear brands ranging from cheap and inexpensive to designer and premium designer, the fight for market share is growing harder.
The female lingerie market including thongs and hosiery is worth over 2 billion pounds within Great Britain. With such a lucrative market the number of womens lingerie brands who are using pop star endorsements have noticed an uplift. The very latest female celebs to put their face and bodies to female underwear brands include Mel B from pop sensations the Spice Girls, Katie Price and former girl band Louise Redknapp.
The Spice Girl, Mel B signed a contract with underwear brand Ultimo for a big half a million pounds. The beautiful Melanie B has been doing many ab workouts to show off her chiselled six pack in the press photographs for the new range of ultimo womens lingerie. She follows in other pop star footsteps. Another famous pop star that modeled for a womens underwear company is the stunning Louise RedKnapp, she modeled for Triumph. The growth in sales for the womens bra and underwear brands using female celebrities to endorse their bras and knickers have worked. Once you have your Autumn wardrobe sorted out, next up is to update your lingerie.
A lingerie endorsement will work well when the lingerie brand matches itself up with a famous person who has the same values and is a compatible match to the product and the knicker and bra brands target customers.
